Didier Grossemy from X2 Digital rebranded the publicly listed telecommunications company People Telecom.

Introduction

People Telecom is providing state of the art telecommunications services for business customers in Australia.

The Challenge

People Telecom wanted to consolidate the two existing brands into one corporate look. The goal was to make a transition from the existing corporate look of SwiftTel, targeting the consumer market, to the People Telecom look targeting the Corporate market. People Telecom existing corporate colours are quite unique for a telecommunication company, such as the rich pink and black use all over their communication documents. Didier worked with it and created a more high-tech approach to their web communication, at the same time providing a clear and easy to navigate architecture.

The work included the creation of:

• · Brand Image
• · Website
• · Email Campaigns
• · Packaging
• · Posters
• · Brochures
• · Reseller Packs

The Process

The creative team worked closely with the client to create a unique and distinctive look and feel, evoking a sense of professionalism with clear and easy to understand message designs. The web site was integrated with email marketing technology to manage the newsletter subscribers and a competion survey was launched.

The Result

People Telecom gained new clients by cross promoting the services between the two companies, using the email campaigns and increased the product take by targeting the people really interested.

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