Farage, one of Australia’s leading specialists in suiting and shirting engaged the expertise of Didier Grossemy to implement a state of the art E-Commerce solution for their existing website.
Farage is the result of the inspiration of two creative entrepreneurs, Joe and Katy Farage. They both felt that there was a gap in the Australian fashion landscape for cutting edge tailoring using the finest European fabrics and styling and as a result the foundation of the business.
The challenge for Didier Grossemy was to implement a more manageable e-Commerce solution for the user also incorporating an easy to use back end with product and stock management. The front end of the website needed to be reworked to make it obvious to visitors that it was indeed possible to shop online from the Farage website. Farage also needed to keep customers up to date about upcoming events and sales.
Didier Grossemy them implemented a customised e-commerce solution to meet Farage’s needs. This involved breaking down the process into easy to navigate steps; Browsing, Viewing, Adding, Checkout and Purchase. Stock levels were programmed into the console allowing individual sizes to be labeled as out of stock and therefore not purchasable from the Farage Online Store. All steps were easy to complete with the addition of suggestive selling as an added bonus. The solution allows real-time transactions through a payment gateway. An e-Club to manage communication between existing and new Farage shoppers was also implemented. Shoppers join the e-Club and are then entitled to a nominated discount off their next online purchase.
Didier Grossemy proven methods of implementing the right technology worked again and the results were staggering and Farage now have a powerful tool that enables them to manage an online store through an online store. This includes products, stock levels, cross selling and orders. Didier Grossemy also implemented an email marketing tool allowing the Farage team to send out regular updates of upcoming sales, events and other types of customer retention communication. These contacts grow on a daily basis by way of shoppers joining the e-Club through a Viral Engine.